Why Keyword Important for SEO (Search Engine Optimization)?

why keyword important for seo

Why Keyword Important for SEO (Search Engine Optimization)?

The keyword is important for SEO (Search Engine Optimization) and SEM (Search Engine Marketing) or PPC (Pay Per Click). Perfect Keyword Analysis helps you to rank a website, not only rank it can bring huge traffic to a website through your website content.

 Various type of free and Paid Keyword Analysis Tool is available on the internet like Google Keyword Planner, ahrefs, SEMrush, ubbersuggest, etc…You can use this keyword analysis tool to find a suitable keyword for a website.

 Perfect Keyword Analysis can boost your website performance. Webtricx Digital teaches you proper keyword analysis for your website. How to analyze and choose the keyword using keyword analysis tool for a website.


why keyword important for seo


What is Keyword and why important for SEO?

A group of words or meaningful sentences or words is a term used in digital marketing which people search in a search engine or search bar to get the knowledge is the keyword.

In an SEO work strategy, keywords are most important and should be the core of any copy written for the page.

Keywords should be flexible means it should be developed and carefully selected before launching content online on the web and mobile platforms. Keyword research is the practice of finding the reasons for that people enter into search engines so you can use them for website posts.

You must know and understand how to research and use keywords in the current environment. You’ll have a complete understanding at the end by reading these about Keyword research, and techniques about keywords.


importance of keyword in seo


Stay Updated with Keyword Research

You should up to date with the latest guidelines on keyword research. Choosing a perfect keyword has been an essential part of both search engine optimization (SEO) and content optimization from the start.

But sometimes it’s not so easy to choose the right terms for Google. Google has repeatedly updated its guidelines many times to use its service for ranking in SEO. By times Google’s usage policy is changed for security reasons

Why keyword is important?

Keyword research is a crucial part of SEO. Keywords take an important role in SEO ranking strategy that Google uses when it’s deciding where to rank your content in search results. Google will know about your content and show it in search.

Keyword research helps you know your customers’ needs and what should be your content strategy. When you know what the targeted audience is looking for, you can modify your content and help your customers and bring more traffic to your website.

It brings huge traffic.

It helps customers to find you on Google or Popular Search Engine.

It increases your sales.

It generates revenue for your business.

It builds a relationship with your customers through content.

Types of Keywords.

There are many types of keyword in SEO. The two main types are:-

  1. Short tail keyword
  2. Long-tail keyword
  • short-term, long-term, product defining, customer defining, geo-targeting, LSI and intent targeting. All of these keywords have their special features that can help you to bring traffic when used in different situations.


The short tail keyword contains 1-3 words. Like “cricket score”, “Shoes”. People search like this type of word between 3 words are called a short tail keyword. It also called broad keyword or head keyword. Many people search only by product names.

You are new you must not use the short-tail keyword. Because competition in this is very high. Your content couldn’t show by Google on the first page. And if your website doesn’t show on the first page or between 10 in SERP (Search engine result page) you may not get more traffic.

Long-tail Keyword is the description of a wish in mind of a searcher. It contains more than 3 words. It is not a broad search. It is usually much more specific than short-tail keywords.

To choose a Long tail keyword? Have a much lower search volume compared to a short-tail keyword. But these make it up by being less competitive. It can give you an interested person for your topic. And it gives you the certified customer to you. The Long-tail keyword gives has

  • Low search volume
  • Low competitive rate
  • Specific search intent
  • High conversion rate


Use this for targeted pages mostly product page and blog posts

  1. Duplicate content: In SEO one must check the content is unique or duplicate. If the content is duplicate you can’t rank in Google. If there are some sentences commonly by chance as same as others. It is adjustable if it has 5-6 percentage and rests uniquely. Google accepts new and unique topics.
  2. Keyword density: It is the percentage of the number of times a keyword must-have on a page divided by the total number of words in that content. So if it has an article with 100 words you are using your keyword 20 times, your density will be 20%.


Importance of Keyword Density in SEO

keyword analysis using keyword planner tool

There are no hard-and-fast rules about keyword density. Keyword density can and should change depending on the nature of the content in question are some unofficial guidelines that can help you make decisions about your keyword targeting strategy.

Many SEOs recommend including 1-3 percentage of your content. In other words, if a webpage has no 100 words keyword density must be 1 to 3 words. 

How to calculate keyword density?

If there are 600 words in your paragraph, we should keep 1-3 percentage of words by our keyword. 

100% – 600 words

1% – 600/100=6

3% – 6*3=18

This means you should keep your keyword less than 18 times. 



Spammers purchase domain names that have their targeted keywords because they get results: increased click-through rates and higher rankings on search engines.

It is easy choosing an SEO-friendly domain name is much easier than you think; all you need to do is go on branding. If you found the perfect domain name for your website, ask yourself whether you would click on the domain name. It is a good enough reason not to use the domain name.

Importance of LSI Keyword in SEO

How does LSI Keyword help in Ranking?

LSI Keyword is also playing an important role in SEO. When you analyze or choosing a targeted, primary or focus keyword, also choose LSI keyword for your content. It helps in ranking and traffic for a website. After proper keyword optimization maybe you face difficulty to get rank and traffic for an article.

If your webpage is properly optimized with primary and LSI keyword both then here is a valuable chance to get traffic and rank for a website.


What is LSI (Latent Semantic Indexing) Keyword?

LSI means Latent Semantic Indexing Keyword. LSI Keyword is supported or related word for a primary keyword which helps the website to get rank and huge traffic. It helps search engines to figure out the main topic of your article.

LSI (Latent Semantic Indexing) Keywords are found together within a single topic and semantically related to each other that search engines use to deeply understand the content on a webpage.



  1. Avatar
    Feb, 20, 2020 2:29 PM

    Great content! Super high-quality! Keep it up! 🙂

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